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helena rubenstein

We continue to pay tribute to great American perfumes, and their creators. All were pioneers in their day and brought to perfumery their distinctive style. Their fragances have become legendary, worn by discerning men and women throughout the world. Helena Rubenstein and Elizabeth Arden (L) Helena Rubenstein and Elizabeth Arden had a rivalry that was so cut throat; they have turned it into a Broadway musical “War Paint”. They never met but absolutely hated each other. They were both immigrants, arriving to this country in the early 1900s.  When they began their careers,