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Elizabeth Arden

We continue to pay tribute to great American perfumes, and their creators. All were pioneers in their day and brought to perfumery their distinctive style. Their fragances have become legendary, worn by discerning men and women throughout the world. Helena Rubenstein and Elizabeth Arden (L) Helena Rubenstein and Elizabeth Arden had a rivalry that was so cut throat; they have turned it into a Broadway musical “War Paint”. They never met but absolutely hated each other. They were both immigrants, arriving to this country in the early 1900s.  When they began their careers,

Though celebrity fragrances may not actually be the smell of our much loved stars, it does however provide a connection of sorts to them and that is what sells! Perfume companies such as Avon, Coty and Elizabeth Arden see great value in partnering with celebrities as the fame and recognition they bring into the relationship goes a long way even before marketing for the scent begins. As celebrities already live their lives in the limelight and come with an established fan base, their fragrances are almost always guaranteed to sell