Posts in Tag

Avon

Though celebrity fragrances may not actually be the smell of our much loved stars, it does however provide a connection of sorts to them and that is what sells! Perfume companies such as Avon, Coty and Elizabeth Arden see great value in partnering with celebrities as the fame and recognition they bring into the relationship goes a long way even before marketing for the scent begins. As celebrities already live their lives in the limelight and come with an established fan base, their fragrances are almost always guaranteed to sell